| Shamita Shetty and Dia Mirza for the launch of Ezeediamonds Cash Contest at D'damas Store, Inorbit Mall.
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Mumbai, July 25th, 2007: Reigning Bollywood
stars Dia Mirza and Shamita Shetty visited the city’S D’damas diamond
jewellery showroom at Inorbit Mall, Malad. They spent time interacting with the city’s jewellery connoisseurs and showcased
the jewellery for the media by wearing some of the pieces. Dia Mirza and Shamita Shetty star in the forthcoming
movie CASH. |
Ezee Diamonds from Gitanjali Gems have associated with the movie CASH by organizing
a simple contest wherin the
audiences get CASH rich and win EZEE diamonds by taking
part in a simple contest. All they have to do is to watch
CASH, participate in
the CASH-EZEE Diamonds contest and win EZEE DIAMONDS.
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The Gitanjali Group lays great emphasis on celebrity endorsements and has associated
itself with Bollywood intricately to bring
about a larger than life association
of its various brands, especially D’Damas, with the consumers. Towards this purpose,
the
group has seen it fit to bring stars to interact with public.
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On the star visits to the showroom, Mehul Choksi, Chairman, Gitanjali Gems commented,
“Ezeediamonds is essentially
about selling loose diamonds on a retail platform,
in just the way ‘gold’ in India is. With the launch of Ezeediamonds, Gitanjali
Gemsaims to revolutionize the diamond market and change the way the common man currently
looks at Diamonds. By
retailing the ‘aspirational’ quality of diamonds, we want
to bring it within the consumer’s reach – not only for the elite class
but
also for a
much larger target audience. And in a bollywood crazy country like India,
what would have been a better
option but to tie up with
the much awaited flick
like CASH and reach out to a wider audience “
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D’DAMAS is a mega - jewellery brand that is reaching out to jewellery lovers in
India and also many parts of the world.
With an extensive and highly intensive branding
exercise built upon by an impressive & aggressive advertising campaign and
the
wholehearted support of a pro-active media, D’damas is today a household name. The
Gitanjali Group’s efforts have not
just
built the company’s more than 30 different
brands but also made jewellery – diamond or otherwise - into an accessible and
affordable
luxury commodity that most Indians now know they can buy and posses with immense
confidence and delight. None
other than the World Gold Council endorses D’Damas
Gold jewellery. D’damas, as with the rest of the group’s other jewellery
brands,
is today worn with pride by women, and men, across different strata, age-groups
and levels, across the country and
the globe.
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ABOUT CASH:
CASHis a high-octane heist thriller set in the scenic
Cape Town, South Africa. Cast includes Ajay Devgan, Suneil Shetty, Esha
Deol, Dia
Mirza, Zayed Khan, Shamita Shetty and Riteish Deshmukh in pivotal roles.
About Gitanjali Group:
Gitanjali Group strategically positioning itself as the leading diamond studded
jewellery-manufacturing company, today has
one of
the largest fully integrated diamond
and jewellery manufacturing plants in the country. The Group, which has been
a pioneer
in
the branded jewellery industry, has always been at the threshold of boosting
the production of quality
jewellery, which has
obliquely proved to be an excellent,
branding and marketing strategy backed by a formidable
retailing network - all ensuring
the group an enviable advantage in the jewellery arena. The Gitanjali Group
is engaged in
the business of sourcing rough
diamonds, its manufacture, import and
export of diamonds, manufacture of plain and
diamond studded gold and platinum
jewellery
and its marketing and domestic retailing. As Jewellery exports form one of
the largest contributors to the
foreign exchequers, the jewellery major Gitanjali, is one of
India’s high-end contributors to
the foreign exchequer as well as a
major player
in the domestic market.
The very basis of their existence is to successfully develop, produce and
sell high-quality jewellery brands worldwide & helps
the customers in getting
the maximum Value – For – Money in the process.
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The Brand factory:
In 1994 the group introduced India’s first ever branded jewellery
Gili. Rated as a super brand, the brand still ranks as one of
the
top ten jewellery
brands in the country. Over the years the group has launched many other superior
brands and today it
successfully manages over five of the ten best-known jewellery
brands in India.
Gili’s primary brand value is “Genuine diamond and gold
jewellery at affordable prices”. The first jewellery brand that
brought
diamond jewellery within the reach of masses.
Nakshatra is a premium brand primarily positioned as a
lifestyle statement for women. It is about blending mystique and
glamour. The brand
has great aspirational value attached to itself. Nakshatra was declared a Superbrand
in 2004. The brand
has
three stakeholders involved in the marketing.
Asmi in Sanskrit means “I am”. Every action of a woman
is a passionate exposition of the intensity and drive with which
she lives
her life.
The Asmi Diamond Jewellery Collection is carefully crafted to beautifully compliment
and complete her.
Sangini is positioned as a brand that glorifies women
in a relationship. Sangini diamond jewellery is characterized by a bezel
set centre
stone being slightly larger than the others in the same piece signifying the focal
position of the woman in the man’s life.
D’damas is a generic brand that combines international
quality with Indian values.
D’damas is about “Luxury and Aspirations,” “Innovativeness,” “Assurance” “Dynamism.”
D’damas has been recognized and
awarded as a Jewellery Masterbrand. Under D’damas
are numerous brands that have made a mark on the Indian milieu
like Forevermark
Solitaire, Damas Solitaire, Glitterati, Collection G, Gold Expressions, Vivaaha,
Ballerina, Bollywood Gold,
Inspirations.
Desire
Desire Lifestyle is a diversified product range that addresses the lifestyle needs
to reflect the style and upcoming trends among
the masses.
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For further information, contact:
Rajlaxmi Borkotoky (9892122598)
Sampark Public Relations |
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